Staff Masters, Inc.
Hukill Hazlett Harrington Agency, Inc.
Pitzer and Associates
Trailer Marketing, Inc.

Through hard work and a complete dedication to those that we serve, our clients achieve success. When the right strategy is developed and the tactics are effectively delivered, goals are ultimately attained. Marketing Pathways stresses utilizing the proper strategy and tactics in all projects. Even the seemingly simplest of undertakings should be launched with a well-developed plan in mind. All of our clients receive this type of foresight with every service we provide.

Company
Staff Masters, Inc.

Situation/Goal
Staff Masters is a dynamic, growing, temporary and permanent placement firm in the greater Washington, PA area. As a firm that is enjoying a steady growth in sales, Staff Masters needs an expanded identity, messaging and collateral materials suitable for their size firm. They need to project an image of success and professionalism to grab the attention of the prospects they ultimately want to service. They request that Marketing Pathways help craft new materials for a variety of needs to address their lack of professionally prepared marketing materials.

Solution
The owner of Staff Masters suggests that one of the things that differentiates them from their competition is the process by which they recruit and hire prospective employees for their clients. This process is somewhat unique, because they are one of the few companies that actually performs all of these tasks, together, regularly.

We determine that this recruiting process is a unique selling proposition and develop the "8 Step Staffing System" as our pivot point for their marketing materials. This differentiating factor is important to their business clientele and is highlighted in all of the new marketing materials.

Staff Masters is a company that continually markets and advertises themselves. They need a stronger image to convey this new message to their target market. Because Staff Masters long-time logo is identifiable in the marketplace, we visually update the surrounding colors and identity so that it is more modern and up to date. All messaging is professionally written in a way that is direct and powerful.

The materials created for Staff Masters include a company brochure, presentation folder, magazine display advertisement, direct mail post card series, trade show booth, press releases and written sales materials.