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Trailer Marketing, Inc.

Company
Trailer Marketing, Inc.

Situation/Goal
Trailer Marketing is a growing distributor of flat bed trailers in the ever-changing trucking industry. At seventy-five million dollars in annual sales it has grown significantly since its humble beginnings in the kitchen of the owner. The president of the company, Robert Holdsworth, has always been the marketing person. While he has done a terrific job, he has found it to be too much work for him in the current market. Plus, they will be expanding their business by adding a line of horse trailers.

Solution
Through a referral from a banker, Trailer Marketing chooses Marketing Pathways to handle all their marketing. This includes the flat bed trailer division as well as the new horse trailer division. The first line of business is a sound strategic marketing plan that will lay the ground work for the coming years. It details each and every area of strategy and tactics to be taken for both divisions. Research for the plan includes looking at the markets and a competitive analysis. The budget TMI has available for marketing is used as a guide for the plan and what we can accomplish. This, plus sound marketing tactics, is used to determine the best ways to achieve the sales goals that are set for TMI.

The services Marketing Pathways provide to TMI include a complete branding of the horse trailer division, including an effective tag line, an entire national advertising campaign in over fifteen publications, trade show assistance, rebranding of the flat bed trailer division, billboard advertising, direct mail, and Web site design.

The results are not only effective in increasing sales of the foundation of the company, the flat beds, but also launches the horse trailer division. Trailer Marketing is now one of the premier horse trailer sales organizations in the country.