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The President of Marketing Pathways, Cindy Neky, has over twenty-five years of successful marketing management and communications experience. Cindy has worked extensively within the Marketing and Sales Management fields to help businesses achieve their sales goals. Her uncanny ability to place a business in the best strategic position to achieve its goals is paramount to our client’s success. Prior to starting Marketing Pathways she was in senior level management for several businesses including Acordia of Cincinnati and United Air Specialists, Inc.
The team of consultants at Marketing Pathways consists of professionals that have achieved a high level of experience and credibility in their discipline. They are screened as to ability and fit for the clients that we serve. Each one is a senior-level expert proficient at their trade. Most consultants have over 20 years experience, which enables our clients to work with individuals that are able to instruct, advise or create at an elevated level.
These are some of the services our clients have received:
- Long and short term strategic marketing plans for various products and services.
- All phases of direct mail campaigns, including list purchase, design and tracking.
- Telemarketing program research, design and execution.
- Branding which includes design, positioning statements and value propositions.
- Research and development of new product and market opportunities.
- Direction, design and copywriting for advertisements, brochures, direct mail and newsletters.
- Development of community public relations programs.
- Database analysis.
- Survey design and tabulation.
- Incentive program development and marketing.
- All facets of trade shows.
- Planning and set-up of national and regional sales meetings.
- Public speaking on a variety of marketing and sales topics.
- Web site layout, design and copywriting. Search Engine Optimization.
- Radio advertising including media buys, writing spots, and placement of ads.
- E-mail marketing-development, copywriting, lists and delivering.