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3 Reasons SEO Long Tail Keywords are Important to Your Website

What are keywords? Keywords are the words and phrases in your web content that make it possible for people to find your website via search engines. SEO Long Tail Keywords are a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics.

SEO stands for Search Engine Optimization, which is the process of making your website accessible to search engines by providing them the means to find your website. It is the practice of intentionally improving the quantity and quality of the traffic your website receives by using specific words. This is primarily done without the use of advertising, commonly referred to as organic search.

Visibility through good SEO will put you in search results for the products or services on your website you want searchers to find. The higher your ranking due to good SEO, the more likely you will gain attention from your clients and prospects.

If you've thought you would like to have your website or blog content more easily found on the internet, then it's likely you have questioned what SEO Long Tail Keywords are and why they are essential to use in all of your online content marketing. They provide Search Engines with the specific content they need to find your website.

1. SEO is Important to Digital Marketing

Think about how often you search for something on the internet. If you are like most people, you search pretty often, probably daily.

The numbers for Google searches are hefty. In 2021 there are 5.4 million Google searches per minute, 325.65 million per hour, 7.81 billion per day, 54.71 billion per week, 237.75 billion per month, and 2.85 trillion per year. (Internet Live Stats, 2021) Whew!

While there are other search engines, Google still has most of the internet traffic. Google has over 92% of all search market share. Bing and Yahoo follow with 2.69% and 2.47%, respectively.

Every business should want a portion of those searches to find their website. While there are many ways to market your business now, digital is definitely at the top of the list for overall activity and ROI.

Understanding and knowing what your prospects and clients want is key to developing SEO Long Tail Keywords that resonate with them and the search engines.

Google looks for sites that show the writer(s) are knowledgeable in their subject matter. Providing this type of rich content is essential to be found organically. If you provide information that your readers want, not only will they come to your site, but Google will send them there.

What are long-tail keywords?

2. Adding SEO Long Tail Keywords to Your Website Affects Search on the Internet

According to MOZ, 'Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get.'

One of the simplest ways to begin your research for keywords is to type in a word or phrase in the Google search bar and see what the drop-down generator provides. This is a rudimentary way to begin your investigation but is a good starting point.

To Understand How SEO Long Tail Keywords Differ From a Simple Keyword, Let's Look at an Example

Suppose you are a widget manufacturer, and you begin researching SEO Long Tail Keywords for your website. In that case, you will be looking at what terms people are using to search the internet for your product.

Your company designs and manufactures a widget that is tall, purple, and provides a somewhat unique benefit of including a timer. During your research, you may find that your prospects search for short, purple widgets with a timer. Good news for you because the timer is a feature they want, and you know you are one of only a few companies providing it. Since they aren't searching for 'tall' widgets, you won't focus on that. Instead, you will focus on adding keywords to the website that include 'purple widgets with a timer.'

'Purple widgets with a timer' is considered a long-tail keyword phrase because it has 3-5 words. These long-tail keywords are the most desirable because their length narrows down the number of people searching for them to the people looking for exactly what you have to sell. It eliminates some of the competition for the shorter keywords, such as 'widgets' or 'purple widgets.'

Adding keywords to your website will help you focus on what's essential in your business and marketing strategy.

3. SEO Long Tail Keywords Help Your Website Focus on the Topics Your Prospects are Looking For

By researching keywords and SEO long-tail keywords to use in your website's content, you become more aware of what people, primarily your target market, are desiring. That awareness helps you hone in on the most crucial parts of your business. Those aspects of your business are where you want to focus.

Why is Long-Tail SEO Strategy Important and How's it Intent-driven?

As you continue your research, you discover the right products, services, and features your prospects need and desire. It's one of the best types of market research you can provide to your company. You will know exactly what your buyers want.

Now that you know the '3 Reasons SEO Long Tail Keywords are Important to Your Website', you should understand that keywords are for more than just for SEO. They can be the beginning of a targeted marketing strategy.

Do you need help with in-depth Keyword Research to find those SEO Long Tail Keywords to develop your digital marketing strategy and bring traffic to your website? Contact us to discuss our Keyword Research services.