B2B Marketing Consultant

Marketing Pathways is a B2B marketing consultant firm helping B2B businesses (those that sell Business-to-Business) succeed in today’s fast paced, ever-changing marketplace. We provide a variety of services related principally to strategic digital marketing services and the tactics to support them.

Cindy Donham Neky, President and B2B Marketing Consultant with Marketing Pathways, began Marketing Pathways over 20 years ago to provide marketing services for small to medium-size businesses. She is a Certified Social Media Strategist with an extensive corporate marketing background. Cindy has led this firm of strategists, tacticians, and B2B marketing consultants in delivering a wide range of services including not only digital marketing, but also traditional marketing services to many businesses.

B2B Marketing Services

Over time, Marketing Pathways has narrowed its niche to working primarily with B2B businesses to strengthen their brand, maximize their potential, create leads, and improve communication with their target markets.

Some of the digital services we provide are email marketing, social media management and strategy, Website design and development with search engine optimization (SEO), B2B marketing strategy, and strategic marketing plans.

Are you looking for professional off-line marketing services? Yes, we can provide those too. Marketing Pathways can create logos, collateral pieces such as brochures, sell sheets, business card design, trade show banners, and more. We are a full-service B2B marketing consultant.

We Work Virtually

An important component of who we are as an organization is our ability to provide services virtually. We call ourselves Virtual Marketing Managers or Virtual Marketing Assistants providing marketing services to any B2B business in the USA.


We can work with most any industry because our knowledge of marketing and understanding why people purchase products and services is broad. This is a sample of the most recent industries we have served:

  • Accounting
  • Commercial Real Estate
  • Construction/Construction Related Services
  • Consultants to a Variety of Markets
  • Health Care
  • Human Resources & Staffing
  • Insurance Brokerage
  • Legal Services
  • Manufacturer’s Representatives & Distributors
  • Manufacturing
  • Moving/Storage
  • Natural Gas Pipeline
  • Pharmaceutical Research
  • Printer
  • Real Estate
  • Senior Services & Living Community
B2B Marketing Consultant
Marketing Pathways is passionate about and experienced in digital marketing. Let us help you grow your business.
Strategic thinking. Creative ideas. Results.