If you have a B2B company, you should use YouTube for your business. The big question for your business may be where to spend your marketing time online. There are so many social media sites to choose from, and of course, there is also your Website. One of the sites you may not have considered… Learn moreRead More >
Grow Your Email List Today! Email Marketing is a proven marketing technique to brand your business and increase sales. One of the struggles you may have, because many companies do, is knowing how to grow your email list. Growing your email list is an ongoing project, not a one-time effort. Why? Because it’s estimated that… Learn moreRead More >
What is SEO? It’s a big question for anyone working online. SEO stands for Search Engine Optimization, which is defined as the practice of increasing the quantity and quality of traffic to your Website through organic search engine results. The better visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing… Learn moreRead More >
Finding new types of social media content isn’t as tricky as it sounds. There are so many types of content if you look hard within your business. However, it’s a question I often hear from business owners and marketers. What social media post ideas can I use that aren’t just selling? You can take one… Learn moreRead More >
What are keywords? Keywords are the words and phrases in your web content that make it possible for people to find your website via search engines. SEO Long Tail Keywords are a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to… Learn moreRead More >
LinkedIn should be part of your strategic marketing plan if your company is selling, partnering, or in some way working with other businesses. LinkedIn is where businesses connect and engage with other companies and executives. B2B thrives on LinkedIn. Every day, millions of buyers search for products and services on LinkedIn. Products and services just… Learn moreRead More >
By now, if you are a small or medium-sized business owner or marketing professional, you’ve probably heard of email marketing. Businesses are using it to engage current customers, generate leads, reach prospects, and grow revenue. Many businesses aren’t sure whether to try it. There are many digital marketing choices from which to choose. Where does… Learn moreRead More >
According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.Read More >
Why Were We Chosen as One of the Top 10 Social Media Agencies in Pittsburgh?
Expertise’s goal is to connect people with the best local experts. They scored Pittsburgh Social Media Marketing Agencies on more than 25 variables across five categories and analyzed the results to give businesses a hand-picked list of the best.
Just like B2C, B2B businesses should be using social media too. They likely do it for different reasons, though. Yes, B2B can develop leads using social media, but it is usually for other reasons that a B2B company initially dives into social media marketing. Of course, generating leads is important and can be accomplished with the right social media plan.Read More >