LinkedIn should be part of your strategic marketing plan if your company is selling, partnering, or in some way working with other businesses. LinkedIn is where businesses connect and engage with other companies and executives. B2B thrives on LinkedIn.
Every day, millions of buyers search for products and services on LinkedIn. Products and services just like those you offer. As such, it’s no surprise that 80% of B2B social media leads come from LinkedIn.
What’s the key to being relevant on the LinkedIn professional social media site? First, it starts with creating a LinkedIn company page that will attract people to it. Using all the bells and whistles, you can make it appealing and informative.
Statistics show that completed LinkedIn company pages get 30% more weekly views. LinkedIn makes it easy to know if your page is completed. They provide a barometer at the top of your page to let you know if you haven’t finished something. If you can, everything should be completed to provide someone who stops by your page with the best user experience.
Rather than just completing the page to get it done, be unique. Stay on point with your brand and corporate creativity, but don’t have a banner that looks like all the other business banners companies have.
At first glance, these two companies are competitors, and their LinkedIn company pages look very similar, Coca-Cola and Pepsi Co. While both look good and their approach is understandable, perhaps something more unique would make their pages stand out more. What do you think?
Make sure your logo is clear and looks good against the banner backdrop. How does this look compared to your website? You want it to have the same feel and perhaps even the exact look so that visitors recognize it immediately as being your company.
If you don’t have a company logo, there are a multitude of places to get them. A professionally designed logo is always best, but if funds are short, find an online source that creates them for free.
If you don’t have a logo or cover image, contact us. We can create something for you.
LinkedIn sizing: Logos should be sized at 300x300 and cover images at 1536x768.
These are the limits you have for characters (including spaces) for the LinkedIn company page text.
Company Name: 100 characters
About Us Section: 2000 characters
Status Update/Post: 700 characters
Don’t be bashful about using the space you are given for these descriptions. Some readers may only take a cursory glance at your About Section, so be sure to have the critical information in the first paragraph. It is acceptable to go into some detail after that as to what services or products you provide.
This includes your website, headquarters, office location(s), industry, organization type, size, and hashtags. Do all of this to increase your searchability on the platform. The more information you provide, the more likely people searching for your services or products will find you. The words you pick are essential.
Ask yourself these key questions when writing your organization’s description:
These questions are those that every business should know about themselves. Frequently, smaller companies don’t take the time to decide who they are and how they want to grow. Answer these questions above, and you will have an excellent overview of your company that readers will enjoy and find beneficial.
How does your LinkedIn company page look? Now you are ready to begin posting on it. That’s the next step in making LinkedIn work for your B2B business.
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