What is SEO? It’s a big question for anyone working online. SEO stands for Search Engine Optimization, which is defined as the practice of increasing the quantity and quality of traffic to your Website through organic search engine results.
The better visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business.
Optimizing the organic results is more art than science. Google and the other search engines know what the science is, and they will share some of the stories with us, but not all of them. They will tease us with what content they are prioritizing to rank highest in search.
If you have a Website on the internet and add photos and text about your product or service, you are relying on organic search engine results for people to find you. You are crossing your fingers that Google, Bing, or some other search engine will help searchers find your Website.
They may find your site, but your odds are less likely than if you try to set your site up by optimizing it for the keywords, layout, and other features that are more likely to grab the attention of Google.
Sites with good SEO have optimized photos, aligned their content with search intent, properly use links in and out, include keywords/keyword phrases, improve user experience, use correct text length, and have optimized site speed.
Most of those tactics aren’t included when you only have a website designed and write your own content. Consider what you may be missing out on by not adding in SEO to bring people to your Website.
The answer to the question, what is SEO, is vital to anyone with a website. While business owners think having any Website will be enough for people to find you, it rarely is. There’s too much competition on the internet, no matter what business you’re in or how niche your product or service is.
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year to find information about products and services. Search is often the primary source of digital traffic for many brands and works with other marketing channels.
Greater visibility and ranking higher in search results than your competition can positively impact your bottom line.
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