Email Marketing is a proven marketing technique to brand your business and increase sales. One of the struggles you may have, because many companies do, is knowing how to grow your email list.
Growing your email list is an ongoing project, not a one-time effort. Why? Because it's estimated that over 30% of email users change their email address every year. This changing of email addresses will begin to erode your list. It can be caused by workers changing jobs or companies that change email addresses to stop spam, among other things. To counter this erosion, you need to be adding names to your list consistently.
Every business should have a Website. Absolutely everyone. No matter how small or large your Website is there should be a signup link or button somewhere for your B2B mailing list. If someone is interested enough in your company to visit your Website, they may be interested in learning more from you through your newsletter. Make sure you have this.
A popup is slightly different than adding a link or button to your Website. Having a popup on your front page greets visitors when they visit. It asks your visitors who visit for the first time or haven't visited in a while to sign up for your email list.
According to Optin Monster—Email Popups are lightbox popups. Those are the email popups that show up on top of a webpage that you're viewing, usually darkening the page behind them. However, they can come in many forms, such as slide-in scroll boxes, full-screen welcome mats, and floating bars that appear after the user has landed on your page.
Email Marketing is so effective in providing a great ROI that it's worth taking up the space on your Website to discuss the benefits of signing up for your email list. Growing your email list should be one of the most critical marketing strategies you use.
Blogs are great for so many things, such as SEO, communication, information, and attracting attention. Where you attract attention, you should be asking people to sign up for your mailing list. By the way, if you want to sign up for our email newsletter list, here is the link. 😊
Many businesses have given up on trade shows and conferences due to their cost and lack of perceived ROI. However, I maintain that they are short-sighted as to the most significant benefit from these events is the ability to quickly grow your email list with prospects that are interested in your product or service. This is especially true of B2B mailing lists.
The odds of someone immediately buying from you at an event like this are slim. Trade show attendees may be shopping but don't have the need right now. Follow-up after the show is where the actual sales are made.
What if you got their contact information and communicated with them every month? When they are ready to buy, they will see you and remember you. That happens with Email Marketing.
If you have customers, they should be on your list. Keep adding to your list as your customer base grows.
Everyone you know should be on your email marketing list, including people that may never buy from you but can make referrals. Sometimes it's who they know that matters most.
If you are advertising on Google Ads (or any other browser advertising), one of your campaigns should be targeted at adding interested people to your email list. Instead of trying to get them to buy right now, you are asking them to trust you for information about your product or service. It's an easier sale. Then you have the opportunity to communicate with them going forward.
All of your business pages on social media, whether LinkedIn, Facebook, Instagram, or any of the others, should have a link to sign up for your email list.
Facebook has a call to action button on the banner. You can choose where you want to direct visitors. A good choice is to lead them to sign up for your newsletter.
With your YouTube channel, there is an opportunity to put together a short video asking viewers to follow your channel and sign up for your email list.
Personal bios on social media sites can include a link to sign up for your email marketing newsletter too.
This one seems obvious, but even your email newsletters should have a place to join your list. Some of your readers will have seen your email second-hand through a source other than email. Make it easy for them to see it again the next time.
If your email software has a Text to Join function, use it. It's easy to set up. If you would like to sign up for my monthly Digital Marketing Newsletter, you can text the word FOLLOW to 42828. You will see just how easy it is to use Text to Join!
Business cards are still around. It seems they aren't used quite as much as they used to be, but they could be effective in helping grow your email list too. Your email list signup information can be on your cards. Not sure how to do that? Perhaps you can use a QR code with the signup information for your list. QR codes are easy to get for free online. Here is a free QR code generator site I found on the internet.
Texting isn't the only way to use a phone. Human discussion works too! Ask people when they call in if they would like to be added to your list.
If you've received or participated in an RFQ or RFP, add your contact to your list. You want to continue to get those requests.
Google is making their Google My Business pages more and more important. They are an essential part of being found on the internet now and also when using Google Ads.
Since the pandemic, having meetings online has become a regular part of doing business. You can have someone sign up for the meeting by giving their email address and asking participants to submit their email addresses in the private comments. It's an easy way to grow your email list.
Do you advertise in print or digital with publications or news sites? Add a QR Code to your ads that link to your email list signup page.
Whether a print or digital brochure, include a call to action to sign up for your B2B mailing list.
Direct mail is still a viable form of advertising. Make sure to include how the reader can join your mailing list. They may prefer emails or want to get more regular information from you.
If you have events, you should be gathering attendee's email addresses.
This deal works well for anyone selling B2B. Offer up a great piece of content—like a whitepaper, eBook, or guide to entice people to join your B2B mailing list.
Often, your employees interact with your customers and prospects more than anyone else. Why not reward them for something as simple as collecting email addresses to grow your email list? Get your employees excited about growing your email list. Offer a prize to the employee who collects the most email addresses.
Come up with a free resource or educational topic that you could provide other non-competing businesses to offer their clients on your behalf. You could teach a continuing education class for them. By delivering value to their audience, you'll be able to develop new partnerships and reach new audiences and consequently increase the size of your B2B mailing list.
Keep finding new ways to grow your email list. It needs to be a core part of your marketing strategy. If you grow your list, you will increase your sales.
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