Email Marketing Statistics (Why B2B Businesses Should Use Email Marketing)

Email Marketing Statistics

By now, if you are a small or medium-sized business owner or marketing professional, you’ve probably heard of email marketing. Businesses are using it to engage current customers, generate leads, reach prospects, and grow revenue.

Many businesses aren’t sure whether to try it. There are many digital marketing choices from which to choose. Where does Email Marketing fit in your strategic plan?

Email Marketing is a tactic that will help you reach the goals in your online marketing plan. Here’s why.

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Email Marketing Statistics

1. Return on Investment

The statistics show Email Marketing makes money. In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. That is the highest ROI of any form of marketing. Those are numbers hard to ignore.

And 18% of companies achieve ROI greater than $70 per $1 invested.

Email Marketing Statistics

2. The Large Numbers of Emails Sent

Over 300 billion emails are sent every day! One of the most significant benefits of using email to communicate with your customers is that nearly everyone uses email. 92% of online adults use email, with 61% using it on an average day.

People are using email for business as a regular part of the day. 61% of purchasers prefer to be contacted by brands through email, which is good news for your business.

Even better, email marketing statistics show 99% of email users check their email every day, some as much as 20 times a day.

3. Email is used worldwide

According to Radicati’s 2020-2024 Email Statistics Report, over half the world’s population uses email. The number grows every year. Estimates are that by 2024 an additional half a billion people will be using email. It’s not going away any time soon. Your clients and prospects use email every day.

4. Confirmed to Grow Your Business

According to 80 percent of professionals, email marketing drives customer acquisition and retention.  That means more customers coming to you for their needs and staying with you when needs arise again.

Email Marketing statistics show that 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy, and 79% of B2B marketers find email to be the most successful channel for content distribution.

5. Email Marketing Drives Sales More Than Social Media

Social Media is excellent. It allows your business to engage and interact with your customers and prospects. Social Media is a long-term commitment that will pay off, but for most B2B businesses, you won’t see the same type of results that Email Marketing will provide. If you are looking for business growth, then email is a digital marketing tactic you should use.

Email vs. Social Media is like comparing apples and oranges. The one best for you is the one that helps you reach your goals. For B2B businesses, typically, Email Marketing will be the best fit to create leads and keep readers interested and focused. Email is 40x more effective at acquiring customers than Facebook and Twitter combined.

For lead generation, 87% of B2B marketers use email marketing to generate new leads. 31% of B2B marketers’ cite email marketing as the channel that makes the most significant impact on revenue.

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6. Email is Fast

If you need to get the word out to your clients or prospects quickly, email is great. Because people check their emails consistently throughout the day, their chances of seeing an email are higher than seeing a post on social media. Twenty-one percent of opened emails are opened within the first hour of delivery.

By the end of hour three, that number jumps to 41 percent. This number also supports the idea that when you send your email is important too.

7. Email is Mobile

Email open rates from mobile devices have grown by more than 100 percent over the last ten years. Smartphones are here to stay and are carried by the majority of your customers. Marketers are scrambling for ways to reach mobile users. Luckily, email marketing remains an easy and cost-effective option.

Today, mobile devices account for about 60 percent of email opens. Email helps you reach your customers where they are — on their phones.

8. The Email Marketing Statistics for Unsubscribing

When someone unsubscribes from your email list, frequently, a business owner will panic or be concerned. True, you want to keep as many people actively on your email list as possible. It isn’t all bad news, though. If someone determines they aren’t interested in your product or service, it is OK to let them go.

The top 3 reasons why people choose to unsubscribe from an email list are receiving too many emails (59%), information no longer relevant (43%), or they don’t recognize the brand, or remember signing up (43%).

The statistics are in, and Email Marketing is a winner! B2B businesses need to be using Email Marketing as part of their strategic marketing plan.

Does your business sell to other businesses? Are you interested in generating leads, creating a stronger brand, and engaging with your customers and prospects? Contact us, we can help.