According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Read More >
Just like B2C, B2B businesses should be using social media too. They likely do it for different reasons, though. Yes, B2B can develop leads using social media, but it is usually for other reasons that a B2B company initially dives into social media marketing. Of course, generating leads is important and can be accomplished with the right social media plan.
Read More >
Email Marketing is an essential element to long-term digital marketing. Social Media gets most of the notoriety, but email is where you’ll find the best Return on Investment. Why? With Social Media, your business relies on followers going to your social site. Email drops right into the reader’s inbox.
Read More >