SEO Long tail keywords

3 Reasons SEO Long Tail Keywords are Important to Your Website

What are keywords? Keywords are the words and phrases in your web content that make it possible for people to find your website via search engines. SEO Long Tail Keywords are a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to… Learn more

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Creating a LinkedIn Company Page

Creating a LinkedIn Company Page that Gets Results

LinkedIn should be part of your strategic marketing plan if your company is selling, partnering, or in some way working with other businesses. LinkedIn is where businesses connect and engage with other companies and executives. B2B thrives on LinkedIn. Every day, millions of buyers search for products and services on LinkedIn. Products and services just… Learn more

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Email Marketing Statistics

Email Marketing Statistics (Why B2B Businesses Should Use Email Marketing)

By now, if you are a small or medium-sized business owner or marketing professional, you’ve probably heard of email marketing. Businesses are using it to engage current customers, generate leads, reach prospects, and grow revenue. Many businesses aren’t sure whether to try it. There are many digital marketing choices from which to choose. Where does… Learn more

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Content Marketing

Content Marketing: What You Need to Know

According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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Expertise logo for Social Media Marketing Agency in Pittsburgh

For Three Years, Marketing Pathways Chosen as a Top 10 Best Social Media Marketing Agency in Pittsburgh By

Why Were We Chosen as One of the Top 10 Social Media Agencies in Pittsburgh?
Expertise’s goal is to connect people with the best local experts. They scored Pittsburgh Social Media Marketing Agencies on more than 25 variables across five categories and analyzed the results to give businesses a hand-picked list of the best.

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B2B Social Media Marketing Strategy

Building a Dynamic B2B Social Media Marketing Strategy

Just like B2C, B2B businesses should be using social media too. They likely do it for different reasons, though. Yes, B2B can develop leads using social media, but it is usually for other reasons that a B2B company initially dives into social media marketing. Of course, generating leads is important and can be accomplished with the right social media plan.

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8 Email Marketing Tips

8 Email Marketing Tips to Boost Results and Get More Leads

Email Marketing is an essential element to long-term digital marketing. Social Media gets most of the notoriety, but email is where you’ll find the best Return on Investment. Why? With Social Media, your business relies on followers going to your social site. Email drops right into the reader’s inbox.

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