Newsletter Archive

Marketing Pathways Newsletter

We publish a digital newsletter for subscribers, which provides a look at the best news from the digital marketing world.


2024 Newsletters | 2023 Newsletters | 2022 Newsletters | 2021 Newsletters

2023 Newsletters

October 2023 Newsletter

  • What are SEO Keywords?
  • Instagram Updates: Changes That Affect Marketers
  • Fake Job Offers Are the Main LinkedIn Scams for Businesses
  • Social Media Marketing Services: We Make it Easy
  • Learning From 100 Years of the World’s Greatest Brand
  • B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

September 2023 Newsletter

August 2023 Newsletter

  • Beware of This Facebook Phishing Scam
  • How Facebook Ads Can Scale Your Business
  • The LinkedIn Algorithm Has Changed. Here’s How to Make the Most of LinkedIn
  • Experienced Email Marketing Agency: It’s Great for B2B Too
  • Google: Domain Name Is Never Going To Make Or Break Your SEO
  • Local Search: 5 Easy Ways to Dominate the Local Market

July 2023 Newsletter

  • 21 Design Tips to Make Your Website Stand Out in 2023
  • YouTube Updates Marketers Need to Know
  • LinkedIn Updates Marketers Need to Know
  • Experienced Email Marketing Agency: It’s Great for B2B Too
  • The Future of Email Marketing: Insights From 23 Content Marketing Experts
  • Musk Explains Why He’s Rebranding Twitter to X: It’s Not Just a Name Change

June 2023 Newsletter

  • 3 Tips To Create Case Studies That Turn Prospects Into Buyers
  • Protecting Your Brand Reputation on Social Media
  • How to Add Your Podcast on YouTube
  • B2B Marketing Strategy
  • Using Hashtags On Facebook Can Help Increase Your Organic Reach
  • How to Advertise on LinkedIn

May 2023 Newsletter

  • How to Use LinkedIn to Build a Valuable Network of Professionals
  • Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
  • Does SEO Still Matter to Content Marketing When Google Takes Your Clicks?
  • B2B Marketing Strategy
  • B2B Blog Strategy to Implement in 2023
  • SMS B2B Marketing In The Modern Age Of Social Media

April 2023 Newsletter

  • Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story
  • Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
  • Write Like You Talk: 12 Tips for Conversational Content
  • LinkedIn Analytics: How to Know What Works
  • Email Marketing Strategy: Cultivating Prospects With Content

March 2023 Newsletter

  • The Language of Persuasion: Magic Words to Get Your Way
  • For Sales People: The Power of LinkedIn Messaging for Connecting With Prospects
  • 5 Misunderstood Best Practices in Content Marketing
  • LinkedIn Announces 7 Updates Coming In 2023
  • Top Website Statistics For 2023

February 2023 Newsletter

  • How to Measure Trade Show ROI
  • Two-Thirds of Small Businesses Still Use Traditional Marketing
  • 5 Promising Ways to Improve Your B2B Marketing in 2023
  • 5 Blogging Trends to Leverage in 2023
  • Video Marketing Trends for 2023 | What's Next for Video Marketing?

January 2023 Newsletter

  • 5 Essential Elements for a Great Newsletter
  • Social Media Marketing Trends for 2023: Predictions From the Pros
  • How to Keep People Watching YouTube Videos to the End
  • Build Out Your Packing List: Preparing for the 2023 Marketing Journey
  • Repetition in Advertising: The Impact of Frequency on Your Marketing Strategy

2022 Newsletters

November 2022 Newsletter

  • Will Twitter Crash? A Look at Current Issues at the App as a Result of Reduced Oversight
  • 10 Reasons Why You Should Use Google Ads
  • 8 Tips to Improve Facebook Reach With Unconnected Distribution
  • Copyright: Using Images You Found Online
  • Legally Using Images

October 2022 Newsletter

  • How to Scale Facebook Ads: 5 Techniques
  • 7 Things B2B Content Marketers Need in 2023 [New Research]
  • The Top 6 Search Engines, Ranked by Popularity
  • 11 B2B Web Design Trends for 2023
  • Six Essential Elements for Your 2023 Marketing Plan

September 2022 Newsletter

  • How to Easily Make YouTube Shorts With Your Longer Videos
  • LinkedIn Ads: How to Target Competitor Audiences
  • 7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
  • 46 Ideas for Your 2022 Small Business Marketing Strategy
  • Top Facebook Updates You Can’t Miss

August 2022 Newsletter

  • How to Create an Effective Social Media Contest
  • Why You Shouldn’t Cut Marketing During a Recession
  • 8 Ideas to Grow Your Business During a Recession
  • How Brands Can Benefit From Web3
  • 5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
Pile of stopwatches: The Best Time to Post on Social Media

July 2022 Newsletter

  • The Best Time to Post on Social Media: A Research-Based Approach
  • Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
  • Introducing New Services and Products Built for B2B
  • 11 Reasons to Use Instagram for Your Business in 2022
  • 16 Marketing Trends and Strategies for 2023
Marketing on YouTube Graphic with Laptop

June 2022 Newsletter

  • 7 Advantages of Using YouTube for Business
  • FBI Says Fraud on LinkedIn a ‘Significant Threat’ to Platform and Consumers
  • How To Create a Powerful Headline in 7 Simple Steps
  • 9 Common Facebook Ad Mistakes and How to Fix Them
  • Keeping Your LinkedIn Feed Relevant and Productive
Email Marketing Graphic with Laptop and Envelopes

May 2022 Newsletter

  • 23 Best Ways to Grow Your Email List
  • Will Advertisers Flee a ‘Free Speech’ Twitter?
  • 5 Website Strategies to Engender User Trust
  • Social Selling Tips—Socialize To Sales Success!
  • 7 More Ways to Curate Content Like a Pro
Various Elements of Search Engine Optimization Graphic

April 2022 Newsletter

Digital marketing flowchart

March 2022 Newsletter

  • 21 Best Social Media Post Ideas
  • How to Better Manage Your LinkedIn Messages
  • 5 Evergreen Content Tips for a Year-Round Marketing Strategy
  • How To Start a Blog – Beginner’s Guide for 2022
  • 10 Tech Trends That Will Influence Your Marketing
Laptop illustration on desk

Feburary 2022 Newsletter

  • 3 Reasons SEO Long Tail Keywords are Important to Your Website
  • Longer-Form Video Is an Opportunity for Marketers
  • How To Get More From Existing Content With Historical Optimization
  • 4 Things B2B Marketers Need to Know to Future-Proof Their 2022 Strategy
  • How to Post a Video on LinkedIn in 2022: Step-by-Step Beginner’s Guide
Overhead view of office works around a table

January 2022 Newsletter

  • Creating a LinkedIn Company Page that Gets Results
  • How To Find SEO and Keyword Ranking Success on Google in 2022
  • Why You Need to Be Using LinkedIn for Organic Selling
  • 10 B2B Marketing Trends to Watch in 2022
  • 41 Need-To-Know YouTube Statistics For Marketers In 2022

2021 Newsletters

17 Fun and Feel-Good Things to Do on Thanksgiving

November 2021 Newsletter

  • 17 Fun and Feel-Good Things to Do on Thanksgiving (Beyond the Feast!)
  • 5 Marketing Ideas Leading Up to Thanksgiving
  • Building your social media marketing strategy for 2022
How to Make an Ad: A 10-Step Guide

October 2021 Newsletter

Content Marketing: What You Need to Know

September 2021 Newsletter

  • Content Marketing: What You Need to Know
  • Rethinking the Customer Journey: A Strategy for Marketers
  • The 15 Biggest Social Media Sites and Apps [2021]
  • The 27 Best Websites for Wasting Time on the Internet in 2021
  • How to Effectively Plan and Schedule Webinars
Social Media Marketing

August 2021 Newsletter

  • Building a Dynamic B2B Social Media Marketing Strategy
  • How Apple's Mail Privacy Changes Impact Email Marketing
  • What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
  • Cheap Marketing Tactics for Any Business Type
  • 20+ Social Media Post Ideas to Radically Simplify Your Marketing
Email Marketing Tips

July 2021 Newsletter

Strategic thinking. Creative ideas. Results.